The green catwalk: a leap in fashion sustainability

We went down the rabbit hole, looking for people reinventing what we wear and at what cost for the planet. Here is what we've found. And you are invited to meet them!

As the market cap for fashion is growing (expected to reach $ 1 trillion in 2025), it is also one of the largest contributors to global GHG emissions. According to the UNEP, it is responsible for 8% of global emissions, slightly less than agriculture (10%). While other industries have made noticeable progress in sustainable practices, sustainability in the fashion industry is seen as only limited to a number of big brands… or used for greenwashing in marketing campaigns… rather than embracing sustainable changes. However, 35% of the younger generation is willing to pay extra for “environmental-friendly” clothing. But how much extra, really?

There are people who figured this out, and we connected with them to join our tsunami, and it seems that the fashion industry is the next in line.

The long Pollution Trail fashion created

To understand the environmental impacts a piece of clothing has, we have to go back to its origin.