43+ ways to reduce my own carbon footprint 🍃 without making myself a clown on social media.

Tricks & services you can use to reduce your environmental footprint. + Become an Atlas Impact ambassador and help us scout innovations making our civilization more sustainable every day.

Last week or so for Earth Day, lots of people were proudly sharing on Facebook about how cool they were by being “Carbon Neutral” having bought a few trees through some NGOs donations and others.

Nothing bad about planting a tree once a year for Earth Day, but this week, without talking about cash investments in climate tech let’s look at how we can do a little bit to be responsible the whole year, with simple actions.

You will need more than that to greenwash your t-shirt

The simplest way to define ecological footprint is the amount of the environment necessary to produce the goods and services necessary to support a particular lifestyle.

The real cost of a single T-shirt is around 2,700 liters of water to produce the cotton needed. I have 20 of them. One t-shirt would generate 4.07 kg of CO2 over the course of its life. Interestingly, about 60% of that environmental impact is accounted for by post-consumer care – things like washing and drying (we've seen that percentage range from 40%…