🏳 Investing in climate adaptation is the only way to not be surrendering. Millions of people are joining the 🌏 climate tech fight!
It is now the time for us to use all the connections & skills we have acquired during the web2 & web3 era, to take on the greatest challenge of our time: climate change.
We are on the verge of a once in a 30 years opportunity. We have spent the last 10 years learning how to use software & the internet to make money. Now our lifestyle is endangered globally by climate change. Today is the time for us to use all the connections & skills we have acquired during the web2 & web3 era, to take on the greatest challenge of our time: climate.

For the first time in Thailand yesterday, I was excited to see investors, entrepreneurs, talents, influencers, and consumers get together to ask the question: “How does a sustainable civilization look like and how do we get there”. And that is where the next 💵 $131 trillion (World Bank predicted) are needed to be deployed next 30 years… to adapt our civilization to reduce Co2 emissions & reverse global warming.
This is something so big, bigger than all of us, but this is time, it is actually overdue 🕚 and we will need the work of all a generation to achieve it. This is time for an adaptation tsunami 🌊. Guess what? Adapting our buildings, our cars, our farms, our work…
🌊7% of climate-related investments are chasing a $2T market 💸 in five years. Who wants to join this game?
This is where the next unicorns will be found, the next Teslas will be climate tech companies, and with my friends we are on the way to starting them, finding them, and financing them.
“According to a 2021 report from the Climate Policy Initiative, these types of initiatives receive only 7% of the climate-related investment, allocated across a vast spectrum of needs such as flood and wildfire prevention, resilient agriculture, clean water supply, infrastructure modification, and population resettlement.
They deserve far greater business investment, especially because they represent near-term opportunities at lower capital expenditures that offer faster paybacks.
Indeed, according to this Bloomberg report, Bank of America analysts estimate that the climate adaptation market could be worth $2 trillion a year within the next five years.
Because of their fixed location, real estate assets — valued at $200 trillion worldwide — are uniquely vulnerable to natural disasters and resource shortages.
The insurance conglomerate SwissRe warns that a global temperature rise of 3.2°C by 2050 would wipe 18% of global GDP.
But, as a pair of OECD studies point out, widespread climate adaptation measures can have a positive impact on growth, especially in G-20 economies.”
🖖Climate tech is the new Facebook
More people are joining the climate fight!

We've seen a mass exodus of top-tech talent into Blockchain & Crypto companies over the past 5 years
We're about to see the same in Climate companies (read the article here)
Why?
Because this is the first time in history that the best financial investment is also the best moral/ethical/impactful investment
And that's a very exciting cross-over.
Silicon Valley engineers eager for purpose and impact are quitting their jobs to battle the climate crisis.
Some industry pioneers have been making headlines for redirecting their energies from tech to climate change. Chris Sacca and Bill Gates have both started climate VCs focused on decarbonization. Mike Schroepfer recently stepped down from his role as CTO at Meta to work on climate solutions.
“These guys aren’t just doing it for charity,” CEO and co-founder of Climate Draft Jonathan Strauss told me. In his opinion, they’re also in it because climate is the most innovative space in tech right now.
They’re not alone. “There’s a huge migration happening,” with a lot of inbound interest from software engineers, according to Justin Hardin, the CTO, and co-founder of Climatebase, a talent directory for climate jobs. Since it launched in 2020, over 500,000 people have used the site to find and apply for climate tech jobs.
“I think every generation has a zeitgeist,” Strauss said. For Gen X, that mission imprint was the internet, but for today’s generation, he believes it’s increasingly the climate.
Why is that? First, there’s the obvious. Tech workers I spoke to cited everything from seeing the sky turn orange during California wildfires to thinking of the planet they’re leaving behind for their children as reasons for joining the climate charge.
Beyond the immediate urgency of the climate crisis, many also view the emerging climate tech space as the new breeding ground for innovation, compared to legacy tech companies where it seems “all the problems have already been picked over,” Cassandra Xia, a former Google employee turned climate tech startup engineer, told me.
For many, the mission is just simply more inspiring. In legacy tech, “You’re fed the idea that you can change the world, and then you end up working on ads,” said Hardin.
At Evergrow, a climate fintech startup, the company’s mission of aiding in the removal of 1 gigaton of carbon dioxide equivalents by 2030 is imprinted on the footer of every slide deck “just to keep us aware and accountable,” said Xia, who’s now the company’s head of engineering.
“We are seeing a huge migration happening.”
These climate startup missions aren’t just inspiring. They’re also usually aligned with the financial incentives of the company.
The same cannot be said of Big Tech, no matter how well-intentioned their climate commitments and net zero goals may be. Malak Abu Sharkh left her position as a senior supply chain manager at Apple to lead supply chain and operations at Charm Industrial, a carbon removal startup.
In her view, Apple will always have residual carbon emissions, given the fact that the company’s business model is centered on selling consumer electronics. Charm’s business model? Selling carbon removal services.
“I think Apple is doing the right thing with a lot of the environmental work, but ultimately their scorecard is ‘How many products did you sell?’ Our scorecard is ‘How much carbon dioxide did we remove?’” she said.
What about you? Well if you want to, here is how to play your part.
🌏Finance the climate fight today with Atlas!
Every day, tons of Co2 are being emitted to create colors based on synthetic molecules of oil. How about adapting the textile industry to emit less Co2? The french startup, PILI is revolutionizing how your T-shirt, cosmetics, packaging, and houses are colored using sustainable, bio pigments, at scale. Colors are much more polluting than we think… Let’s solve this!
The color industry generates 220 metric tons of CO2 per year, which represents 50% of France's annual emissions.
Leading corporates are seeking industrial-scale viable alternatives in this $24B organic color global market.
Pili’s team is on track to be the most serious in this emerging market, with production already pre-sold and a team composed of veteran industry players and PhDs. We have personally known the founders since 2012 and hence we trust the execution and get access to discounted valuation for our syndicated ticket.
To be part of Pili’s Series B, we are looking to put together a USD $100K ticket, anchored by Atlas Cap with a discount on valuation of 10% and syndicated between several angel investors, with a minimum ticket per angel investor of $5K USD.
During the past few months, we have observed some of the hardest things to see: from California to South East Asia, forests are burning around the world, emitting lots of Co2, and we really didn’t need this. But do you know that every year, crops are being burned emitting also tons of Co2? Well, we found a startup that wants to put a stop to this madness of forest and crop burning, introducing: Defire!
By incentivizing farmers and forests land owners with carbon credits, Defire help avoid these carbon assets from burning. We have met and vetted the founders of Defire and you will find our latest video interview soon here.
In Thailand alone, we are talking about 16m tons of Co2 emissions per year to be avoided. However, Defire has regional ambitions to expand and the global carbon credit market is estimated at $851 billion in 2021 and expanded by 164% in the past 12 months.
To be part of Defire’s Seed round, we are looking to put together a USD $100K ticket, anchored by Atlas Cap with a discount on valuation of 20% and syndicated between several angel investors, with a minimum ticket per angel investor of $5K USD.
As an angel investor for the past 2 years, I have participated in investing in nearly 14 tech startup companies - you can find some here - and as you know, this is thanks to my first startup that I have partially exited, GetLinks, one of the largest technology hiring marketplaces in South East Asia. Well, last year GetLinks successfully raised $10m round to expand to China (Hong Kong, Macao, Shenzhen), Indonesia, and the Philippines, and soon the company will be starting a Series B round to go from $15m annual revenue to $30m.
The technology hiring market has literally exploded during the pandemic as every company is becoming a tech/e-commerce company. The tech hiring market in South East Asia is expected to grow to $22b by 2025 and GetLinks is aiming to capture 1% of this, being today the leading player in this tech talents niche that is backed by JobsDB, Alibaba, and some of the largest conglomerates in the region.
This is an exclusive opportunity for friends to participate in the growth and pre-IPO journey of this incredible story but also to buy some of my shares so I can personally invest more money into Atlas Capital and fund the climate tech fight!
To be part of the GetLinks Series B round, we are looking to put together a USD $100K ticket, with a discount on valuation of 30%, and syndicated between several angel investors, with a minimum ticket per angel investor of $5K USD.
“Because we can all watch the problem… but it’s more fun to be part of the solution.” 🌊 #atlassociety.
We, fellows of Atlas Society, are not resigning ourselves to climate change. We are hundreds, and we have the power to accelerate the world's transition to sustainable energy and regenerate the planet. We are the society that uses this power.